{"id":1948,"date":"2026-03-30T16:00:20","date_gmt":"2026-03-30T16:00:20","guid":{"rendered":"https:\/\/weareyellow.com\/ca\/?post_type=work&#038;p=1948"},"modified":"2026-09-10T11:04:32","modified_gmt":"2026-09-10T11:04:32","slug":"la-mona-vermuteria","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/ca\/projectes\/la-mona-vermuteria\/","title":{"rendered":"La Mona Vermuter\u00eda"},"content":{"rendered":"<p>Treball de br\u00e0nding realitzat per a la Mona. Una vermuter\u00eda de les de tota la vida amb un aire actualitzat, on el producte \u00e9s protagonista i l\u2019experi\u00e8ncia el converteix en ritual. Un lloc pensat per al afterwork, el tardeo o la pr\u00e8via, amb una carta redu\u00efda per\u00f2 molt ben triada: gildas, adobats i conserves de qualitat.<\/p>\n<p>Per a transmetre aquesta ess\u00e8ncia cercavem crear una marca aut\u00e8ntica, canalla i sense pretensions, que connecti amb les noves generacions i converteixi el simple acte de \u201cprendre el vermut\u201d en una experi\u00e8ncia visual, social i gastron\u00f2mica. Una vermuter\u00eda on el disseny, el to i l\u2019actitud siguin tan recognoscibles com el sabor d\u2019una bona gilda.<\/p>\n<p>Hem constru\u00eft la marca des d\u2019una actitud desenfadada i espont\u00e0nia, sense cercar semblar moderna encara que ho sigui buscant no caure en clix\u00e9s ni f\u00f3rmules vistes.<\/p>\n","protected":false},"featured_media":2741,"parent":0,"template":"","categories":[4],"class_list":["post-1948","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mona Vermuter\u00eda - We Are Yellow (CA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/ca\/projectes\/la-mona-vermuteria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mona Vermuter\u00eda - We Are Yellow (CA)\" \/>\n<meta property=\"og:description\" content=\"Treball de br\u00e0nding realitzat per a la Mona. Una vermuter\u00eda de les de tota la vida amb un aire actualitzat, on el producte \u00e9s protagonista i l\u2019experi\u00e8ncia el converteix en ritual. Un lloc pensat per al afterwork, el tardeo o la pr\u00e8via, amb una carta redu\u00efda per\u00f2 molt ben triada: gildas, adobats i conserves de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareyellow.com\/ca\/projectes\/la-mona-vermuteria\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Yellow (CA)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:04:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/03\/La_mona_100426_003-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/\",\"name\":\"La Mona Vermuter\u00eda - We Are Yellow (CA)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/La_mona_100426_003-scaled.jpg\",\"datePublished\":\"2026-03-30T16:00:20+00:00\",\"dateModified\":\"2026-09-10T11:04:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/#primaryimage\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/La_mona_100426_003-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/La_mona_100426_003-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/la-mona-vermuteria\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Mona Vermuter\u00eda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/\",\"name\":\"We Are Yellow (CA)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Mona Vermuter\u00eda - We Are Yellow (CA)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareyellow.com\/ca\/projectes\/la-mona-vermuteria\/","og_locale":"ca_ES","og_type":"article","og_title":"La Mona Vermuter\u00eda - We Are Yellow (CA)","og_description":"Treball de br\u00e0nding realitzat per a la Mona. Una vermuter\u00eda de les de tota la vida amb un aire actualitzat, on el producte \u00e9s protagonista i l\u2019experi\u00e8ncia el converteix en ritual. 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