{"id":1954,"date":"2026-03-30T10:07:10","date_gmt":"2026-03-30T10:07:10","guid":{"rendered":"https:\/\/weareyellow.com\/ca\/?post_type=work&#038;p=1954"},"modified":"2026-09-10T11:04:32","modified_gmt":"2026-09-10T11:04:32","slug":"do-binissalem","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/ca\/projectes\/do-binissalem\/","title":{"rendered":"DO Binissalem"},"content":{"rendered":"<p>Direcci\u00f3, disseny i conceptualitzaci\u00f3 de la campanya de comunicaci\u00f3 de la Denominaci\u00f3 d\u2019Origen Binissalem.<\/p>\n<p>HO HAS DE VIURE \u00e9s una campanya que convida a viure l\u2019experi\u00e8ncia de beure un vi de la DO Binissalem destacant tot el que darrere de cada celler, mostrant el vincle amb Mallorca i l\u2019estil de vida que es reflecteix en el car\u00e0cter dels vins de la DO Binissalem.<\/p>\n<p>A trav\u00e9s de petites hist\u00f2ries hem volgut mostrar l\u2019estil de vida que ens caracteritza. Petites hist\u00f2ries que tenen en com\u00fa la tradici\u00f3 i la cultura que defensa la DO Binissalem i que totes elles juntes conformen el car\u00e0cter mallorqu\u00ed que es reflecteix en els vins de la DO Binissalem.<\/p>\n","protected":false},"featured_media":1955,"parent":0,"template":"","categories":[10],"class_list":["post-1954","work","type-work","status-publish","has-post-thumbnail","hentry","category-comunicacio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DO Binissalem - We Are Yellow (CA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/ca\/projectes\/do-binissalem\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DO Binissalem - We Are Yellow (CA)\" \/>\n<meta property=\"og:description\" content=\"Direcci\u00f3, disseny i conceptualitzaci\u00f3 de la campanya de comunicaci\u00f3 de la Denominaci\u00f3 d\u2019Origen Binissalem. 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