{"id":2303,"date":"2026-04-09T08:09:08","date_gmt":"2026-04-09T08:09:08","guid":{"rendered":"https:\/\/weareyellow.com\/ca\/?post_type=work&#038;p=2303"},"modified":"2026-09-10T11:04:32","modified_gmt":"2026-09-10T11:04:32","slug":"mama-carmens","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/ca\/projectes\/mama-carmens\/","title":{"rendered":"Mama Carmen&#8217;s"},"content":{"rendered":"<div class=\"form-control second-textarea\">Projecte de rebr\u00e0nding de Mama Carmen\u2019s, un dels referents del m\u00f3n del caf\u00e8 d\u2019especialitat a Mallorca, els qui es troben en plena expansi\u00f3 amb nous locals i productes. \u2060Per al redisseny de marca hem volgut crear una imatge atemporal amb un marcat punt urb\u00e0 afegint car\u00e0cter i personalitat.\u2060<\/div>\n<div><\/div>\n<div class=\"form-control second-textarea\">\n<p>El concepte d\u2019aquestes cafeteries est\u00e0 inspirant en la sensaci\u00f3 que tens quan vas a casa de la teva mare, d\u2019all\u00ed va sorgir la idea d\u2019utilitzar l\u2019ap\u00f2strof i el punt per a crear el pany de la porta d\u2019entrada a la casa de la teva mare, representant com et sents en els locals de Mama Carmen\u2019s, com a la seva casa. De l\u2019ap\u00f2strof i el punt tamb\u00e9 ve l\u2019exclamaci\u00f3, que \u00e9s el que penses en provar els seus productes, PER\u00d2 QUE BONS QUE ESTAN!<\/p>\n<p>Per al logo utilitzem la tipografia Gilroy, una sans serif amb molta personalitat gr\u00e0cies al punt geom\u00e8tric que t\u00e9 i hem creat el baseline COFFE. BITES. SHOP. per a representar els principals productes que ofereixen de manera directa.<\/p>\n<\/div>\n","protected":false},"featured_media":2343,"parent":0,"template":"","categories":[4],"class_list":["post-2303","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mama Carmen&#039;s - We Are Yellow (CA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/ca\/projectes\/mama-carmens\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mama Carmen&#039;s - We Are Yellow (CA)\" \/>\n<meta property=\"og:description\" content=\"Projecte de rebr\u00e0nding de Mama Carmen\u2019s, un dels referents del m\u00f3n del caf\u00e8 d\u2019especialitat a Mallorca, els qui es troben en plena expansi\u00f3 amb nous locals i productes. \u2060Per al redisseny de marca hem volgut crear una imatge atemporal amb un marcat punt urb\u00e0 afegint car\u00e0cter i personalitat.\u2060 El concepte d\u2019aquestes cafeteries est\u00e0 inspirant en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareyellow.com\/ca\/projectes\/mama-carmens\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Yellow (CA)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:04:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/04\/portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1166\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mama-carmens\\\/\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mama-carmens\\\/\",\"name\":\"Mama Carmen's - 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