{"id":2606,"date":"2026-04-20T07:27:42","date_gmt":"2026-04-20T07:27:42","guid":{"rendered":"https:\/\/weareyellow.com\/ca\/?post_type=work&#038;p=2606"},"modified":"2026-09-10T11:04:33","modified_gmt":"2026-09-10T11:04:33","slug":"mexido","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/ca\/projectes\/mexido\/","title":{"rendered":"MEXIDO"},"content":{"rendered":"<p>Hi han projectes que tenen alguna cosa especial, en molts casos no saps b\u00e9 el perqu\u00e8, per\u00f2 tenen aquesta cosa. Estem conven\u00e7uts que aquesta cosa especial en aquest projecte era el poder realitzar el nostre primer projecte en un pa\u00eds al qual estimem tant.<\/p>\n<p>Quan ens van explicar el projecte sab\u00edem que hav\u00edem de fer una cosa diferent, fora del com\u00fa. Es tractava d\u2019una nova ag\u00e8ncia d\u2019activitats tur\u00edstiques per\u00f2 amb el factor diferencia de la proximitat i voler allunyar-se del turisme de masses, aquell que perd el contacte amb la realitat de cada lloc.<\/p>\n<p>Buscavem un nom pr\u00f2xim, informal i espontani, que fos f\u00e0cil de recordar i fos comprensible per persones que no parlin castell\u00e0 o per aquelles no parlin angl\u00e8s. MEXIDO representa a una manera d\u2019entendre el turisme a trav\u00e9s d\u2019experi\u00e8ncies on el turista aquesta en contacte directe amb la cultura del \u2018MEXICO VIVIDO\u2019 i poder descobrir l\u2019ess\u00e8ncia del pa\u00eds en primera persona\u2026 I DO MEX. \u2018Viu l\u2019ess\u00e8ncia de M\u00e8xic\u2019 \u00e9s el baseline que completa i resumeix la proposta de marca.<\/p>\n","protected":false},"featured_media":2607,"parent":0,"template":"","categories":[4],"class_list":["post-2606","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEXIDO - We Are Yellow (CA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/ca\/projectes\/mexido\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEXIDO - We Are Yellow (CA)\" \/>\n<meta property=\"og:description\" content=\"Hi han projectes que tenen alguna cosa especial, en molts casos no saps b\u00e9 el perqu\u00e8, per\u00f2 tenen aquesta cosa. Estem conven\u00e7uts que aquesta cosa especial en aquest projecte era el poder realitzar el nostre primer projecte en un pa\u00eds al qual estimem tant. Quan ens van explicar el projecte sab\u00edem que hav\u00edem de fer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareyellow.com\/ca\/projectes\/mexido\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Yellow (CA)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/04\/mexido_presentacion_09.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1755\" \/>\n\t<meta property=\"og:image:height\" content=\"1241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/\",\"name\":\"MEXIDO - We Are Yellow (CA)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/mexido_presentacion_09.jpg\",\"datePublished\":\"2026-04-20T07:27:42+00:00\",\"dateModified\":\"2026-09-10T11:04:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/#primaryimage\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/mexido_presentacion_09.jpg\",\"contentUrl\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/mexido_presentacion_09.jpg\",\"width\":1755,\"height\":1241},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/mexido\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MEXIDO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/\",\"name\":\"We Are Yellow (CA)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MEXIDO - We Are Yellow (CA)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareyellow.com\/ca\/projectes\/mexido\/","og_locale":"ca_ES","og_type":"article","og_title":"MEXIDO - We Are Yellow (CA)","og_description":"Hi han projectes que tenen alguna cosa especial, en molts casos no saps b\u00e9 el perqu\u00e8, per\u00f2 tenen aquesta cosa. Estem conven\u00e7uts que aquesta cosa especial en aquest projecte era el poder realitzar el nostre primer projecte en un pa\u00eds al qual estimem tant. 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