{"id":2626,"date":"2026-04-20T08:17:05","date_gmt":"2026-04-20T08:17:05","guid":{"rendered":"https:\/\/weareyellow.com\/ca\/?post_type=work&#038;p=2626"},"modified":"2026-09-10T11:04:33","modified_gmt":"2026-09-10T11:04:33","slug":"arume","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/ca\/projectes\/arume\/","title":{"rendered":"Arume"},"content":{"rendered":"<p>El xef Tomeu Mart\u00ed ha trobat el seu lloc en el m\u00f3n definint un estil propi molt caracter\u00edstic. L\u2019experi\u00e8ncia adquirida durant els m\u00e9s de 13 anys d\u2019Arume Tomeu Mart\u00ed, el seu primer local, juntament amb els seus viatges en els quals ha pogut descobrir nombroses cultures gastron\u00f2miques ha perm\u00e8s al xef unir les seves dues ess\u00e8ncies: la mediterr\u00e0nia i l\u2019asi\u00e0tica amb delicadesa i originalitat, portant-li a obrir 2 locals m\u00e9s a Palma, Arume Sushi Bar &amp; Dim Sum i Arume Sake Bar.<\/p>\n<p>La nostra proposta buscava definir una estrat\u00e8gia de comunicaci\u00f3 capa\u00e7 de diferenciar-se en un mercat molt atomitzat representant un concepte amb una marcada personalitat, per\u00f2 amb 3 locals totalment diferents entre ells.<\/p>\n<p>El primer pas va ser dissenyar una nova web la qual havia de transmetre l\u2019ess\u00e8ncia de Tomeu Mart\u00ed i la seva proposta gastron\u00f2mica juntament amb la personalitat de cadascun dels locals.<\/p>\n<p>El projecte web de Arume ens ha valgut un <a href=\"https:\/\/www.awwwards.com\/sites\/arume-restaurants\" target=\"_blank\" rel=\"noopener\">Menci\u00f3 Honorifica en els prestigiosos awwwards.<\/a><\/p>\n","protected":false},"featured_media":2627,"parent":0,"template":"","categories":[10,11],"class_list":["post-2626","work","type-work","status-publish","has-post-thumbnail","hentry","category-comunicacio","category-disseny-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arume - We Are Yellow (CA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/ca\/projectes\/arume\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arume - We Are Yellow (CA)\" \/>\n<meta property=\"og:description\" content=\"El xef Tomeu Mart\u00ed ha trobat el seu lloc en el m\u00f3n definint un estil propi molt caracter\u00edstic. 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