{"id":2638,"date":"2026-04-20T08:39:52","date_gmt":"2026-04-20T08:39:52","guid":{"rendered":"https:\/\/weareyellow.com\/ca\/?post_type=work&#038;p=2638"},"modified":"2026-09-10T11:04:33","modified_gmt":"2026-09-10T11:04:33","slug":"helen-cummins","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/","title":{"rendered":"Helen Cummins"},"content":{"rendered":"<p>Helen Cummins \u00e9s d\u2019aquestes dones que transmet tanta passi\u00f3 i energia en tot el que fa que la contagia als que t\u00e9 al voltant. Fa gaireb\u00e9 2 d\u00e8cades Helen es va enamorar de Mallorca i va ser all\u00e0 quan es va adonar que no hi havia suficient informaci\u00f3 sobre Mallorca en llengua anglesa. Anys m\u00e9s tard va decidir posar en marxa la seva primera idea, abc-mallorca, un cercador multiling\u00fce que ha crescut fins a convertir-se en un dels portals m\u00e9s importants i de major rellev\u00e0ncia d\u2019informaci\u00f3 sobre Mallorca. A l\u2019any seg\u00fcent va llan\u00e7ar la revista de lifestyle abcMallorca, ara l\u00edder en la cosmopolita illa.<\/p>\n<p>A trav\u00e9s de la seva marca personal, Helen Cummins, transmet les seves pr\u00f2pies experi\u00e8ncies, un relat \u00edntim a trav\u00e9s del qual ofereix inspiraci\u00f3 per explorar i descobrir el millor que ofereix l\u2019illa.<\/p>\n<p>Quan Helen ens va demanar que revis\u00e9ssim la seva marca hav\u00edem de ser capaces de submergir-nos en el seu m\u00f3n, xopar-nos de la seva creativitat, excel\u00b7l\u00e8ncia i avantguardisme per a reflectir tota la seva ess\u00e8ncia en una marca. Una imatge sofisticada que inspiri luxe, per\u00f2 no la imatge cl\u00e0ssica de luxe, sin\u00f3 aquell que \u00e9s exclusiu, aut\u00e8ntic, una alternativa al classisme que no segueix les tend\u00e8ncies, les crea. Una marca que englobi el gran luxe del temps ben emprat.<\/p>\n","protected":false},"featured_media":2640,"parent":0,"template":"","categories":[4],"class_list":["post-2638","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Helen Cummins - We Are Yellow (CA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helen Cummins - We Are Yellow (CA)\" \/>\n<meta property=\"og:description\" content=\"Helen Cummins \u00e9s d\u2019aquestes dones que transmet tanta passi\u00f3 i energia en tot el que fa que la contagia als que t\u00e9 al voltant. Fa gaireb\u00e9 2 d\u00e8cades Helen es va enamorar de Mallorca i va ser all\u00e0 quan es va adonar que no hi havia suficient informaci\u00f3 sobre Mallorca en llengua anglesa. Anys m\u00e9s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Yellow (CA)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/04\/hc_magazine-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/\",\"name\":\"Helen Cummins - We Are Yellow (CA)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/hc_magazine-scaled.jpeg\",\"datePublished\":\"2026-04-20T08:39:52+00:00\",\"dateModified\":\"2026-09-10T11:04:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/#primaryimage\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/hc_magazine-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/hc_magazine-scaled.jpeg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/projectes\\\/helen-cummins\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helen Cummins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/\",\"name\":\"We Are Yellow (CA)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/weareyellow.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helen Cummins - We Are Yellow (CA)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/","og_locale":"ca_ES","og_type":"article","og_title":"Helen Cummins - We Are Yellow (CA)","og_description":"Helen Cummins \u00e9s d\u2019aquestes dones que transmet tanta passi\u00f3 i energia en tot el que fa que la contagia als que t\u00e9 al voltant. Fa gaireb\u00e9 2 d\u00e8cades Helen es va enamorar de Mallorca i va ser all\u00e0 quan es va adonar que no hi havia suficient informaci\u00f3 sobre Mallorca en llengua anglesa. Anys m\u00e9s [&hellip;]","og_url":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/","og_site_name":"We Are Yellow (CA)","article_modified_time":"2026-09-10T11:04:33+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/04\/hc_magazine-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/","url":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/","name":"Helen Cummins - We Are Yellow (CA)","isPartOf":{"@id":"https:\/\/weareyellow.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/#primaryimage"},"image":{"@id":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/#primaryimage"},"thumbnailUrl":"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/04\/hc_magazine-scaled.jpeg","datePublished":"2026-04-20T08:39:52+00:00","dateModified":"2026-09-10T11:04:33+00:00","breadcrumb":{"@id":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/#primaryimage","url":"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/04\/hc_magazine-scaled.jpeg","contentUrl":"https:\/\/weareyellow.com\/ca\/wp-content\/uploads\/sites\/3\/2026\/04\/hc_magazine-scaled.jpeg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/weareyellow.com\/ca\/projectes\/helen-cummins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/weareyellow.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Helen Cummins"}]},{"@type":"WebSite","@id":"https:\/\/weareyellow.com\/ca\/#website","url":"https:\/\/weareyellow.com\/ca\/","name":"We Are Yellow (CA)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weareyellow.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"}]}},"_links":{"self":[{"href":"https:\/\/weareyellow.com\/ca\/wp-json\/wp\/v2\/work\/2638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weareyellow.com\/ca\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/weareyellow.com\/ca\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weareyellow.com\/ca\/wp-json\/wp\/v2\/media\/2640"}],"wp:attachment":[{"href":"https:\/\/weareyellow.com\/ca\/wp-json\/wp\/v2\/media?parent=2638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weareyellow.com\/ca\/wp-json\/wp\/v2\/categories?post=2638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}