Naming & Branding
BeezGames, a new gamification agency which develops innovative and digital Teambuilding and Serious Games solutions to create game dynamics in a serious environment like the enterprise.
Their goal is to change the classical way of thinking about learning and reinvent communication codes when transmitting key messages.
For the project we were looking for a name with rhythm, with funny pronunciation and easy to remember. The main objectives in the brand design process have been to find a typographic solution for the name and a representative icon that works as a differentiating element guiding brand communication and allowing the brand to be easily identified.
We believe that the brand should reflect creativity and innovation as values and that in turn it was evocative and eye-catching, a dynamic brand, close, full of life offering a vibrant image.