Communication
Direction, design, and conceptualisation of the communication campaign for the Binissalem Designation of Origin.
HO HAS DE VIURE (You Have to Experience It) is a campaign that invites people to truly experience what it means to drink a DO Binissalem wine, highlighting everything that lies behind each winery and showcasing the connection with Mallorca and the lifestyle reflected in the character of DO Binissalem wines.
Through small stories, we sought to portray the way of life that defines us. Personal, intimate stories united by the tradition and culture championed by DO Binissalem, stories that together shape the Mallorcan character expressed in every DO Binissalem wine.
Personal, close-to-home narratives that build a bond and invite you to live the experience of sharing moments with a DO Binissalem wine.
Because these stories are priceless.
Because it’s not the same.
Because you have to live it.