Branding for Mestizo, a new bar in Paseo Mallorca, the reference area for restaurants and leisure in Palma.
The new bar was born with the intention of offering a quality proposal for those who want to enjoy a good beer or a good drink with the best company, especially aimed at young people between 20 and 30 years old.
For the brand we wanted to represent the mixture of origins that integrate creating something in common, Mestizo. A young and fun proposal, with a touch of cheekiness that catches the eye, contrasting with the interior design of the premises to create an easily identifiable whole.
For their communication strategy we have developed a graphic system inspired by the tile that represents their interior design and a series of cheeky phrases that attract the attention of their target audience.