Shawadeli is the new reference point for lovers of Shawarma and Falafel. When we were commissioned to do the work, we knew we had to develop a very powerful brand capable of attracting customers just by looking at it. We wanted to convert a place with an apparently normal product into a point of reference in the city.
The fact that it is located in Santa Catalina, the most cosmopolitan and crowded neighborhood in Palma, gave us yet another reason to create a concept that stands out among the immense gastronomic offer that you find in its streets.
We wanted to develop a fresh brand using bright colors to make it visually appealing. We have created a series of handmade illustrations that help reinforce communication and create a more dynamic and fun image.