{"id":1948,"date":"2026-03-30T16:00:20","date_gmt":"2026-03-30T16:00:20","guid":{"rendered":"https:\/\/weareyellow.com\/en\/?post_type=work&p=1948"},"modified":"2026-09-10T11:02:35","modified_gmt":"2026-09-10T11:02:35","slug":"la-mona-vermuteria","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/en\/projects\/la-mona-vermuteria\/","title":{"rendered":"La Mona Vermuter\u00eda"},"content":{"rendered":"

Branding project developed for La Mona. A traditional vermouth bar with an updated feel, where the product takes center stage and the experience turns it into a ritual. A place designed for afterwork drinks, afternoon gatherings or a pre-dinner stop, with a short but carefully curated menu: gildas, pickles and high-quality preserves.<\/p>\n

To convey this essence, we set out to create an authentic, cheeky and unpretentious brand that connects with new generations and transforms the simple act of \u201chaving a vermouth\u201d into a visual, social and gastronomic experience. A vermouth bar where design, tone and attitude are as recognizable as the flavor of a great gilda.<\/p>\n

The brand was built from a relaxed and spontaneous attitude, without trying to look modern\u2014yet naturally contemporary\u2014avoiding clich\u00e9s and overused formulas.<\/p>\n

 <\/p>\n","protected":false},"featured_media":2729,"parent":0,"template":"","categories":[4],"class_list":["post-1948","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"\nLa Mona Vermuter\u00eda - We Are Yellow (EN)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/en\/projects\/la-mona-vermuteria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mona Vermuter\u00eda - We Are Yellow (EN)\" \/>\n<meta property=\"og:description\" content=\"Branding project developed for La Mona. A traditional vermouth bar with an updated feel, where the product takes center stage and the experience turns it into a ritual. 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