{"id":1954,"date":"2026-03-30T10:07:10","date_gmt":"2026-03-30T10:07:10","guid":{"rendered":"https:\/\/weareyellow.com\/en\/?post_type=work&#038;p=1954"},"modified":"2026-09-10T11:02:35","modified_gmt":"2026-09-10T11:02:35","slug":"do-binissalem","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/en\/projects\/do-binissalem\/","title":{"rendered":"DO Binissalem"},"content":{"rendered":"<p>Direction, design, and conceptualisation of the communication campaign for the Binissalem Designation of Origin.<\/p>\n<p>HO HAS DE VIURE (You Have to Experience It) is a campaign that invites people to truly experience what it means to drink a DO Binissalem wine, highlighting everything that lies behind each winery and showcasing the connection with Mallorca and the lifestyle reflected in the character of DO Binissalem wines.<\/p>\n<p>Through small stories, we sought to portray the way of life that defines us. Personal, intimate stories united by the tradition and culture championed by DO Binissalem, stories that together shape the Mallorcan character expressed in every DO Binissalem wine.<\/p>\n","protected":false},"featured_media":1955,"parent":0,"template":"","categories":[10],"class_list":["post-1954","work","type-work","status-publish","has-post-thumbnail","hentry","category-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DO Binissalem - We Are Yellow (EN)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/en\/projects\/do-binissalem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DO Binissalem - We Are Yellow (EN)\" \/>\n<meta property=\"og:description\" content=\"Direction, design, and conceptualisation of the communication campaign for the Binissalem Designation of Origin. 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