{"id":2606,"date":"2026-04-20T07:27:42","date_gmt":"2026-04-20T07:27:42","guid":{"rendered":"https:\/\/weareyellow.com\/en\/?post_type=work&p=2606"},"modified":"2026-09-10T11:02:36","modified_gmt":"2026-09-10T11:02:36","slug":"mexido","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/en\/projects\/mexido\/","title":{"rendered":"MEXIDO"},"content":{"rendered":"

There are projects that have something special, in many cases you don\u2019t know why, but they have that something. We are convinced that the something special in this project was to be able to create our first project in a country we love so much.<\/p>\n

When the customer explained the project to us, we knew we should do something different, unusual. It is a new agency of tourist activities, but with the difference factor of proximity and wanting to get away from mass tourism, the one who loses contact with the reality of each place.<\/p>\n

We were looking for a close, informal and spontaneous name that is easy to remember and understandable by people who do not speak Spanish or by those who do not speak English. MEXIDO represents a way of understanding tourism through experiences where tourists are in direct contact with the Mexico lived (MEXICO VIVIDO) and discover the essence of the country in first person \u2026 I DO MEX. \u2018Live the essence of Mexico\u2019 is the baseline that completes and summarizes the brand proposal.<\/p>\n","protected":false},"featured_media":2607,"parent":0,"template":"","categories":[4],"class_list":["post-2606","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"\nMEXIDO - We Are Yellow (EN)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/en\/projects\/mexido\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEXIDO - We Are Yellow (EN)\" \/>\n<meta property=\"og:description\" content=\"There are projects that have something special, in many cases you don\u2019t know why, but they have that something. 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