{"id":2638,"date":"2026-04-20T08:39:52","date_gmt":"2026-04-20T08:39:52","guid":{"rendered":"https:\/\/weareyellow.com\/en\/?post_type=work&#038;p=2638"},"modified":"2026-09-10T11:02:36","modified_gmt":"2026-09-10T11:02:36","slug":"helen-cummins","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/en\/projects\/helen-cummins\/","title":{"rendered":"Helen Cummins"},"content":{"rendered":"<p>Helen Cummins is one of those women who transmits so much passion and energy in all that she does that it infects everyone around her. Almost 2 decades ago she felt in love with Mallorca and was there where she realized that there was not enough good quality information available in English about Mallorca. Years later she started her first idea, abc-mallorca, a multilingual search engine which has grown into one of the island\u2019s largest and more relevant information portals for the island. The following year she launched the lifestyle magazine abcMallorca, which is recognized as the market leader on the cosmopolitan island.<\/p>\n<p>Through her personal brand, Helen Cummins luxury livestyle, she transmits her own experiences, an an intimate portrayal of Mallorca providing the very best the island has to offer.<\/p>\n<p>When Helen asked us to review her brand, we should be able to immerse ourselves in her world, soak up her creativity, excellence and avant-garde to reflect all her essence in a brand. A sophisticated image that inspires luxury, but not the classic image of luxury, but one that is exclusive, authentic, an alternative to classism that does not follow trends, creates them. A brand that embraces the greatest luxury of time well spent.<\/p>\n","protected":false},"featured_media":2640,"parent":0,"template":"","categories":[4],"class_list":["post-2638","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Helen Cummins - We Are Yellow (EN)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/en\/projects\/helen-cummins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helen Cummins - We Are Yellow (EN)\" \/>\n<meta property=\"og:description\" content=\"Helen Cummins is one of those women who transmits so much passion and energy in all that she does that it infects everyone around her. Almost 2 decades ago she felt in love with Mallorca and was there where she realized that there was not enough good quality information available in English about Mallorca. 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