{"id":2760,"date":"2026-07-14T13:12:21","date_gmt":"2026-07-14T13:12:21","guid":{"rendered":"https:\/\/weareyellow.com\/en\/?post_type=work&#038;p=2760"},"modified":"2026-09-10T11:02:35","modified_gmt":"2026-09-10T11:02:35","slug":"melia-hotels-resorts","status":"publish","type":"work","link":"https:\/\/weareyellow.com\/en\/projects\/melia-hotels-resorts\/","title":{"rendered":"Melia Hotels &#038; Resorts"},"content":{"rendered":"<p>Switch to Island Mode by Meli\u00e1 Hotels &amp; Resorts is a campaign inspired by a new way of travelling is a campaign inspired by a new way of travelling\u2014one where the destination is experienced at a slower pace, and every moment becomes an invitation to reconnect with yourself.<\/p>\n<p>The creative concept focuses on the small moments that make a stay on the islands truly unforgettable: endless beaches, boat trips along the coast, authentic local cuisine, rejuvenating spa treatments, and the simple pleasure of being fully present. More than a promotional campaign, Switch to Island Mode is an invitation to disconnect from the noise of everyday life and embrace a more authentic way of experiencing time.<\/p>\n<p>A visual and narrative universe designed to convey that, with Meli\u00e1, every moment has the potential to become a lasting memory.<\/p>\n","protected":false},"featured_media":2761,"parent":0,"template":"","categories":[10],"class_list":["post-2760","work","type-work","status-publish","has-post-thumbnail","hentry","category-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melia Hotels &amp; Resorts - We Are Yellow (EN)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareyellow.com\/en\/projects\/melia-hotels-resorts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melia Hotels &amp; Resorts - We Are Yellow (EN)\" \/>\n<meta property=\"og:description\" content=\"Switch to Island Mode by Meli\u00e1 Hotels &amp; Resorts is a campaign inspired by a new way of travelling is a campaign inspired by a new way of travelling\u2014one where the destination is experienced at a slower pace, and every moment becomes an invitation to reconnect with yourself. The creative concept focuses on the small [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareyellow.com\/en\/projects\/melia-hotels-resorts\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Yellow (EN)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:02:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareyellow.com\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/DJI_20260415105616_0050_D-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/\",\"name\":\"Melia Hotels & Resorts - We Are Yellow (EN)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/07\\\/DJI_20260415105616_0050_D-scaled-1.jpg\",\"datePublished\":\"2026-07-14T13:12:21+00:00\",\"dateModified\":\"2026-09-10T11:02:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/07\\\/DJI_20260415105616_0050_D-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/07\\\/DJI_20260415105616_0050_D-scaled-1.jpg\",\"width\":2500,\"height\":1667,\"caption\":\"default\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/projects\\\/melia-hotels-resorts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Melia Hotels &#038; Resorts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/\",\"name\":\"We Are Yellow (EN)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/weareyellow.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Melia Hotels & Resorts - We Are Yellow (EN)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareyellow.com\/en\/projects\/melia-hotels-resorts\/","og_locale":"en_US","og_type":"article","og_title":"Melia Hotels & Resorts - We Are Yellow (EN)","og_description":"Switch to Island Mode by Meli\u00e1 Hotels &amp; Resorts is a campaign inspired by a new way of travelling is a campaign inspired by a new way of travelling\u2014one where the destination is experienced at a slower pace, and every moment becomes an invitation to reconnect with yourself. 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