Branding & Web Design
Development of the Arabella Golf Resort Mallorca brand for one of the most prominent areas of Mallorca, Son Vida. This brand brings together 3 of the most important golf courses on the island, Son Muntaner, Son Vida and Son Quint, 2 luxury hotels, Castillo de Son Vida and Sheraton Mallorca, and a wide gastronomic offer.
Taking into account the product and the type of customer at which they are aimed, we wanted to create an image that represents luxury and elegance with green and gold as the main protagonists. The logo is inspired by the swing movement, seeking to connect the brand with the world of golf.
As part of the project we have been in charge of the design and development of a new website through which we wanted to transmit the essence of the new brand image through a modern and elegant proposal.