By definition, a manifesto is a statement of principles and intentions. But as we would never say it with these words, we will rephrase it... We present all that we believe in, the things that guide our way of doing everything, from how we write to how we think.
We believe that taking a step backward after taking a step forward is not a disaster, it’s dancing chachacha.
Having fun with people is a great way to learn about each other and create unspoken links that aid mutual understanding.
Great business strategies look beyond the horizon. Great marketing strategies have the vision to define the horizon.
Great marketing is not telling what to do but showing and convincing. This is one of those times when you know it when you see it.
To fully step into our creative power, it is important to awaken our sensual self. It offers a primal connection, a satisfaction we can never get from our intellect alone.
We believe in the power of emotion and the irrational just as much as the rational. We believe we need storytelling just as much as we need data.
We aim to bring customer values and stories to life in ways that get noticed, remembered and talked about.
We don’t want to be a classic agency, we don’t mind not being an agency at all. What matters to us is not be indifferent in everything we do.
We do things for our customers, not for us. We let our customers decide, not our own opinions
Don’t get set into one form, adapt it and build your own, and let it grow, be like water. Empty your mind, be formless, shapeless… like water. – Bruce Lee
There’s so much noise out there today that the only way we can compete is by always asking how can we make this ten times better than anything else out there?
The works must be conceived with fire in the soul but executed with clinical coolness. -Joan Miró.