La Molienda project was born out of the passion for coffee, a product that has abduced them and has become part of their lives without being able to get it out of their minds. This passion has led them start to roast their own specialty coffee, La Base.
For the design of La Base, and following the line of La Molienda’s new brand design, we wanted to represent the moment when they were abducted by the world of coffee, that moment when it all began.
A brand with great strength, but at the same time simple, because coffee, at the end of the day, is coffee.
