For the rebranding of Cachao we wanted to refresh the image of a brand that speaks about chocolate in its purest and most natural form, a product rich in nutrients and full of flavours.
Based on the original brand image, we sought to soften the shapes and emphasise the ‘H’ as it is a key letter in the brand name. At the same time we have created a graphic inspired by a chocolate bean through which we convey the basis of its product, REAL CACAO.
As part of this rebranding we have redesigned the packaging of its products with the aim of representing the quality of the product where ‘REAL CACAO’ has the prominence it deserves.
With this new packaging we wanted to create a collection with the different varieties they have in order to create an elegant set that represents ‘from bean to bar’.
