La Mona Vermutería

Branding project developed for La Mona. A traditional vermouth bar with an updated feel, where the product takes center stage and the experience turns it into a ritual. A place designed for afterwork drinks, afternoon gatherings or a pre-dinner stop, with a short but carefully curated menu: gildas, pickles and high-quality preserves.

To convey this essence, we set out to create an authentic, cheeky and unpretentious brand that connects with new generations and transforms the simple act of “having a vermouth” into a visual, social and gastronomic experience. A vermouth bar where design, tone and attitude are as recognizable as the flavor of a great gilda.

The brand was built from a relaxed and spontaneous attitude, without trying to look modern—yet naturally contemporary—avoiding clichés and overused formulas.