Branding
Branding for Dadalia, a Pizza and Pasta restaurant located in the vibrant neighbourhood of Santa Catalina.
Its name is inspired by Dadaism, the artistic movement that seeks to break with established norms and rules with elements that seem random but have a meaning behind them. And that’s how their cuisine is, which, although it is rooted in the tradition of southern Italy, seeks to differentiate itself from what everyone else is doing by introducing ingredients and techniques that will undoubtedly surprise you!
Through the brand design we wanted to represent this essence with elements that seem to make no sense to each other but that together create an attractive image. The use of different typographic styles, disordered letters or the arrow so present in Dada designs create a universe that represents Dadalia’s proposal.