Branding
The Boutique Hotel Petit Monti-Sión is a new hotel located in Sa Gerreria, a neighborhood in the center of Palma. A neighborhood that is undergoing a process of transformation, which has become a vibrant and modern district that does not lose the purest essence of Palma’s old town.
The building where the hotel is located has been completely remodeled creating a very cozy, modern and functional space, a mix between current elements and existing Mallorcan architecture. Inside, the large stone, oak wood and, in the rooms, the tufted headboards stand out, offering an atmosphere full of personality, subtlety and elegance.
Added to this is its location, a place surrounded by culture, historic squares and small traditional businesses from which to take a delicious piece of the island.
For the branding project we wanted to represent that mix between the modern and the classic, between the cosmopolitan and the traditional Palma. A brand that is urban, lively, active but at the same time elegant and subtle.
A proposal that mixes different fonts in a harmonious way and uses the tufted headboards patterns so characteristic of its rooms as a graphic element to guide communication.
