Branding
Branding for La Cofradía, a social market that aims to bring good quality products to customers who enjoy gastronomy and want to learn about what they are eating through a purchasing model that respects the product, the producers and society.
For the graphic system we have taken as a reference the entrance door to its shop, a meeting place for people who share a taste for (good) gastronomy where they can share moments around good food.
Inspired by those clandestine groups that met to drink wine and share good times, La Cofradía is a physical and virtual space that encourages familiarity and closeness, creating a link between the customer and the producer.
For the visual identity of the brand we have taken as a reference the entrance door to their premises and different actions related to the products they offer in order to develop a graphic system that stands out, attracts attention and is easily recognisable.
